Step into the fast-growing world of immersive entertainment with DreamAway VR, the acknowledged market leader in virtual reality venues. Born in Lyon in 2018, the brand has rapidly expanded across France and, following its merger with Illucity, now stands as a national champion in the VR leisure space. For entrepreneurs looking to invest in a technology-driven, experience-based business, DreamAway offers a proven and highly scalable model.
Franchise · Travel & Hospitality
DreamAway VR Franchise
Virtual reality venues mixing leisure, events and corporate team-building
£50,000
personal capital
£200kk
investment
17
UK locations
How much does a DreamAway VR franchise cost?
Personal capital
Own funds required to complete the financing
£50,000
Total investment
Estimated total budget for the opening
£200,000
Locations in the country
17
Figures declared by the franchisor — sources and verification date at the bottom of the page.
What it's about
- Founded
- 2018
- Locations
- 17
- Type of business
- Virtual reality entertainment and events venue
- Company
- DreamAway
Fact sheet
Inside DreamAway VR
The right questions before you start
The concept at a glance
DreamAway operates premium virtual reality centres, typically located in city centres or busy commercial districts, offering immersive experiences for families, groups of friends and corporate clients alike. Each venue can host up to 20 guests per hour and is equally suited to organising larger events, seminars and team-building sessions for groups of up to 100 people. The brand's content is refreshed regularly thanks to exclusive partnerships with leading VR design studios, ensuring guests always have something new to discover. A dedicated training arm, VR4SKILLS, adds a further revenue stream by bringing virtual reality into professional development and corporate learning.
Why join this franchise?
- Genuine category leadership in a rapidly expanding VR entertainment market
- Diversified income from leisure, events and corporate training
- Premium, high-visibility city-centre locations
- Exclusive access to top-tier VR content studios
- A young, dynamic franchisee community with an average age of 35
- Reported return on investment in under three years
Who they're looking for
DreamAway is looking for entrepreneurial, energetic partners who are excited by technology and customer experience. Previous experience in leisure, retail or hospitality management is helpful but not essential — what matters most is a genuine passion for delivering memorable guest experiences and the drive to manage a fast-paced, customer-facing venue. Candidates should be comfortable overseeing a small team, coordinating events and building strong local business relationships to attract corporate clients.
Requirements and investment
Prospective franchisees are expected to have available personal capital of around £50,000, supporting a total investment of approximately £200,000, which includes an initial franchise fee of around £25,000. Venues typically require a minimum of 100 square metres of retail space, ideally in a prominent city-centre or high-footfall location. In return, franchisees benefit from comprehensive operational, marketing and technical support, along with ongoing access to new VR content and event formats designed to keep the offer fresh and competitive.
Key facts
- Year founded: 2018
- Locations: 17 across France
- Average annual turnover: £350,000
- Franchise fee: £25,000
- Total investment: £200,000
- Personal contribution required: £50,000
If you're ready to bring the excitement of virtual reality to your local market and join a network at the forefront of experiential entertainment, request more information today about becoming a DreamAway VR franchisee.
How much does a DreamAway VR franchise cost?
Personal capital of about £50,000 is expected, within a total budget close to £200,000, an entry fee of some £25,000 included. Venues call for at least 100 square metres in a prominent, high-footfall spot. Average annual turnover is given as £350,000, with a reported payback in under three years.
How many DreamAway VR venues are there?
The network operates 17 venues across France. The brand started in Lyon in 2018 and its merger with Illucity turned it into the national leader in virtual reality leisure.
How does a DreamAway VR venue make money?
Income comes from three directions: walk-in leisure sessions, with capacity for up to 20 guests an hour; private and corporate bookings, seminars and team-building sessions that can take groups as large as 100; and professional training delivered through the VR4SKILLS arm.
Do I need experience in leisure to open a DreamAway VR venue?
A background in leisure, retail or hospitality management helps but is not required. More weight goes on a real appetite for looking after guests well and the energy to run a busy, customer-facing venue. Candidates should be at ease managing a small team, organising events and courting local corporate clients.
What support and content does the franchisor supply?
Franchisees receive operational, marketing and technical support, plus continuing access to new experiences and event formats. Deals with top VR design studios, held exclusively, keep the line-up fresh, so returning guests always find something new.
The first step is the brochure
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DreamAway VR
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DreamAway VR
Investment £200,000