Founded in Madrid in 2022, Miramira has rapidly become one of the most talked-about names in accessible fashion jewellery, now operating over 300 stores worldwide. For entrepreneurs seeking a scalable retail concept with strong margins and broad consumer appeal, this franchise offers a compelling opportunity to join an international success story from its earliest stages of expansion.
Franchise · Clothing, Accessories & Underwear
Miramira Franchise
Gold-plated stainless steel jewellery with around 300 stores in over 25 countries
£8,700
personal capital
£113kk
investment
300
UK locations
How much does a Miramira franchise cost?
Personal capital
Own funds required to complete the financing
£8,700
Total investment
Estimated total budget for the opening
£112,700
Locations in the country
300
Figures declared by the franchisor — sources and verification date at the bottom of the page.
What it's about
- Founded
- 2022
- Locations
- 300
- Type of business
- Specialty retail store - fashion jewellery and accessories
- Company
- Miramira
Fact sheet
Inside Miramira
The right questions before you start
The concept at a glance
Miramira designs and sells stainless steel jewellery finished with 14K gold plating using durable PVD technology, creating pieces that are water-resistant, skin-friendly and built to last through everyday wear. The brand's positioning sits deliberately between costly luxury jewellery and low-quality fast-fashion accessories, offering customers stylish, trend-led designs at genuinely affordable prices. Guided by the slogan "Always With You", Miramira has built a strong emotional connection with its customer base, particularly Gen Z and other style-conscious younger shoppers, turning everyday accessories into a lifestyle statement.
Why join this franchise?
The fashion jewellery sector benefits from several structural advantages that make it attractive to franchise investors. Products are non-perishable, purchasing tends to be frequent and often impulse-driven, and the customer base spans a wide age range. Margins in this category are notably healthy compared with many other retail sectors, while operational complexity remains relatively low.
- An established international network of around 300 stores across 25+ countries
- A scalable retail model suited to shopping centres and high-street locations alike
- Attractive profit margins and repeat-purchase dynamics
- Strong brand momentum fuelled by social media and influencer culture
- Full head office support for franchise partners
Who they're looking for
Miramira is particularly interested in candidates capable of developing multi-store operations within their local market, rather than single-unit operators alone. Ideal partners include ambitious entrepreneurs, experienced retail professionals and well-connected local business figures who understand their region's retail landscape and consumer trends.
Previous experience in retail, franchising, shopping centre operations or fashion-related businesses is highly valued, as is a demonstrated ability to manage and grow multi-store networks. Beyond the professional criteria, Miramira looks for partners who share a genuine passion for fashion and lifestyle retail, a commitment to delivering excellent customer experience, and a long-term dedication to representing the brand faithfully while adhering to its global standards.
Requirements and investment
Prospective franchisees should be able to demonstrate liquid capital of around £8,700, with a total investment to launch a Miramira store estimated at approximately £112,700, which includes initial fees of £13,000. This investment level reflects the brand's positioning as a retail concept designed to be accessible to a range of investors while still delivering the infrastructure of an established international network.
Franchise partners benefit from comprehensive support from Miramira's headquarters, including brand standards, store setup guidance and ongoing operational assistance, all designed to help new partners replicate the brand's rapid growth in their own territory.
Key facts
- Year founded: 2022
- Number of locations: around 300 stores worldwide
- Average annual turnover: £440,000
- Franchise fee: £13,000
- Liquid capital required: £8,700
- Total investment: £112,700
If you are looking to invest in a dynamic, internationally expanding retail brand with proven appeal among younger consumers, now could be the ideal time to explore what a Miramira franchise can offer. Request further information today to find out how you can become part of this growing global network.
How much does a Miramira franchise cost?
Opening a Miramira store requires a total investment of roughly £112,700, including £13,000 in initial fees. The liquid capital requirement is comparatively low at around £8,700, making the concept accessible to a broad range of investors.
What does a Miramira store sell?
The range is built on stainless steel jewellery finished with 14K gold plating applied through durable PVD technology, so pieces are water-resistant and kind to the skin. Pricing sits between costly luxury jewellery and throwaway fast-fashion accessories, appealing particularly to Gen Z shoppers.
How many stores does Miramira have?
Founded in Madrid in 2022, the brand has grown to around 300 stores spread across more than 25 countries. Its expansion has been fuelled by strong momentum on social media and influencer culture.
What are the requirements to become a Miramira franchisee?
Miramira favours partners able to develop several stores in their market rather than single-unit operators. Experience in retail, franchising, shopping centres or fashion is highly valued, along with genuine passion for lifestyle retail and commitment to the brand's global standards.
How much does a Miramira store turn over?
The brand reports average annual turnover of about £440,000 per store. Margins in fashion jewellery are healthy compared with much of retail, helped by frequent, often impulse-led purchases and a customer base spanning a wide age range.
Sources and data verification
The figures on this page come from the following sources:
The first step is the brochure
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Miramira
Free and with no obligation.
Miramira
Investment £112,700