SpudBros Express franchise: costs and requirements

SpudBros Express Franchise

Jacket potato quick service reinvented with gourmet toppings and Tram Sauce

What it's about

SpudBros Express is putting a modern, viral spin on one of Britain's most comforting classics: the jacket potato. Blending decades of culinary heritage with a bold, fresh identity, the brand has quickly become a name to watch in the quick service restaurant space, and is now inviting ambitious entrepreneurs to join its expansion across the UK.

The right questions before you start

The concept at a glance

Tracing its roots back to a family potato stall in Preston in 1955, the brand has evolved dramatically since new ownership took the reins in 2022, rebranding and relaunching as SpudBros Express. The result is a premium yet accessible fast-food format that champions the jacket potato as a wholesome, satisfying alternative to burgers and fried food, without sacrificing the speed customers expect from a modern QSR outlet. Signature gourmet toppings and the trademark Tram Sauce give the menu instant recognisability, while the brand's ethos, summed up as good food, great vibes and giving back, runs through every store. With six locations already trading and 2024 marking the formal launch of the franchise programme, SpudBros Express is firmly in its early-growth phase, with ambitions stretching towards national coverage and, longer term, expansion into Europe and the UAE.

Why join this franchise?

Quick service restaurants remain one of the most resilient sectors for investment, thanks to daily cash flow, high-frequency customer demand and a business model that adapts quickly to shifting tastes and digital trends. SpudBros Express taps directly into this strength while standing apart from the crowded burger-and-fry landscape with a distinctive product that feels both nostalgic and current. For franchisees, this means:

A recognisable, differentiated product in a growing niche of the QSR market
Ground-floor entry into a brand experiencing rapid early momentum
A strong, values-led culture that resonates with local communities
Clear ambitions for multi-territory growth, offering long-term scalability

Who they're looking for

SpudBros Express is focused on three main franchisee profiles. The first is the multi-unit investor, an experienced operator or investment group with QSR or retail experience and the capital to open several sites and help the brand secure a presence in major UK cities quickly. The second is the transitioning executive, a corporate professional with a background in operations, logistics or people management who is ready for a hands-on change of direction and can follow an established operational blueprint. The third is the local entrepreneur, someone rooted in their community who can bring genuine local knowledge and ensure the brand's

How much does a SpudBros Express franchise cost?

The franchisor does not publish investment figures, fees or capital requirements on this listing. Candidates should request details directly from the brand to receive a full financial breakdown for their preferred format and territory.

How many outlets does SpudBros Express have?

Six sites are currently trading, with the formal franchise programme launched in 2024. The brand's stated ambitions run to national UK coverage and, in the longer term, expansion into Europe and the UAE.

What is the SpudBros Express concept?

It is a modern quick-service format built around the jacket potato, tracing its roots to a family stall in Preston dating from 1955 and relaunched under new ownership in 2022. Gourmet toppings and the signature Tram Sauce give the menu its identity.

What are the requirements to become a SpudBros Express franchisee?

The brand targets three profiles: multi-unit investors with QSR or retail experience, corporate professionals seeking a hands-on career change, and community-rooted local entrepreneurs. Each is expected to follow the established operational blueprint.

Why choose SpudBros Express over other fast-food franchises?

It offers a differentiated product in a market crowded with burgers and fried food, presenting a British classic as a wholesome, satisfying alternative. Early-stage entry also means ground-floor territories as the network scales up from six sites.