Wake Up Form is a fitness club concept that blends affordable, high-quality training with a genuinely friendly club atmosphere. Since its creation, the brand has built a reputation for combining strong commercial fundamentals with a warm, family-style welcome for members, and it is now inviting new franchise partners to open their own clubs.
Franchise · Health, Beauty & Fitness
WAKE UP FORM Franchise
Fitness club franchise built on accessibility and value for money, 20 clubs strong
£75,000
personal capital
£350kk
investment
20
UK locations
How much does a WAKE UP FORM franchise cost?
Personal capital
Own funds required to complete the financing
£75,000
Total investment
Estimated total budget for the opening
£350,000
Locations in the country
20
Figures declared by the franchisor — sources and verification date at the bottom of the page.
What it's about
- Founded
- 2009
- Locations
- 20
- Type of business
- Fitness club franchise
- Company
- Wake Up Form
Fact sheet
Inside WAKE UP FORM
The right questions before you start
The concept at a glance
Wake Up Form was founded with a clear ambition: to make fitness accessible to everyone, whatever their level or background, while keeping the atmosphere of each club convivial and human. Clubs are designed as genuine places to live, where members come not just to train but to socialise and feel supported on their fitness journey. The brand moved to a franchise model in 2020 and has since grown steadily, expanding from a handful of clubs to twenty locations across France in just over a decade.
The offer sits firmly in the sports and leisure sector, tapping into strong market trends around wellness, health and digital fitness tools. Franchisees are encouraged to weave these trends into the day-to-day life of their club, helping to keep members engaged and satisfied over the long term.
Why join this franchise?
Prospective franchisees benefit from over fourteen years of market experience and an established network of contacts within the fitness industry. The brand positions itself on excellent value for money, allowing clubs to remain competitive in a crowded market while still delivering a rewarding member experience. Rather than operating as a faceless chain, Wake Up Form deliberately keeps its network on a human scale, with each franchisee playing a central role in shaping their own club.
- Established, values-driven brand with a track record of growth
- Personalised support from launch through to daily club management
- A close-knit network built around conviviality and shared passion
- A concept aligned with major wellness, health and digital fitness trends
Who they're looking for
Wake Up Form is looking for candidates who are ideally sports-minded, whether or not they have previous experience managing a fitness club. Dynamism, passion and an entrepreneurial spirit are essential, as is a genuine belief in conviviality as a core value — both towards members and towards the wider Wake Up Form team. Candidates who see themselves building lasting relationships with their local community, rather than simply running a gym, will feel most at home within this network.
Requirements and investment
Joining the network requires a personal contribution of around £75,000, which forms the basis for securing the finance needed to launch a club. The total investment to open a Wake Up Form franchise, including initial fees, is estimated at around £350,000, with a franchise entry fee of £25,000 included within that figure. Clubs opened under the brand have shown average annual turnover in the region of £300,000, reflecting the strength of the concept once established locally. As with any franchise investment, exact figures should be confirmed directly with the franchisor based on location, premises and local market conditions.
Key facts
- Year founded: 2009
- Franchising since: 2020
- Number of locations: 20 clubs
- Average annual turnover: £300,000
- Franchise fee: £25,000
- Personal contribution required: £75,000
- Total investment: £350,000
If you're passionate about sport, motivated to run your own business, and want to bring a friendly, community-focused fitness club to your local area, Wake Up Form could be the opportunity you've been looking for. Request more information today to find out how you can become a Wake Up Form franchisee.
How much does a Wake Up Form franchise cost?
The total investment to open a club is estimated at around £350,000, with a £25,000 franchise entry fee included in that figure. A personal contribution of roughly £75,000 is needed as the basis for securing finance, and exact costs vary with location and premises.
How much can a Wake Up Form franchisee earn?
Clubs in the network show average annual turnover in the region of £300,000 once established locally. Precise figures depend on the site, the premises and the surrounding market, so they should be confirmed directly with the franchisor during the application process.
What are the requirements to become a Wake Up Form franchisee?
Candidates are ideally sports-minded, though prior experience managing a fitness club is not essential. The franchisor looks for energy, passion and entrepreneurial drive, plus a genuine belief in conviviality — towards members and the wider team — and a desire to build lasting local relationships.
How many clubs does Wake Up Form have?
The network numbers 20 clubs across France. Founded in 2009, the brand began franchising in 2020 and has grown steadily from a handful of sites, while deliberately keeping the network at a human scale where each franchisee shapes their own club.
What support does Wake Up Form offer its franchisees?
Franchisees get tailored support from opening day through to everyday club management, drawing on more than fourteen years of market experience and an established web of fitness-industry contacts. Positioning built on strong value for money helps each club compete in a crowded sector.
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WAKE UP FORM
Investment £350,000