For entrepreneurs looking at the fast-casual health food space, Beyond Juicery + Eatery offers a Michigan-born concept that has spent two decades building a loyal following around fresh juice, smoothies, bowls, wraps, and salads. With more than 50 locations now operating across four states, the brand presents an interesting case study for candidates weighing a franchise in better-for-you dining.
Franchise · Food & Restaurant
Beyond Juicery + Eatery Franchise
A 2005 Michigan juice and smoothie concept scaling fast-casual wellness across four U.S. states.
$30,000
franchise fee
$150,000
personal capital
USD 328k – 650kk
investment
50
U.S. locations
How much does a Beyond Juicery + Eatery franchise cost?
Franchise fee
Amount paid when signing the contract
$30,000
Personal capital
Own funds required to complete the financing
$150,000
Total investment
Estimated total budget for the opening
$328,000 – $650,000
Ongoing royalty
6%
Locations in the U.S.
50
Locations worldwide
50
Figures declared by the franchisor — sources and verification date at the bottom of the page.
What it's about
- Founded
- 2005
- Units in the market
- 50
- Locations
- 50
- Type of business
- Fast-casual juice, smoothie, and healthy food franchise
- Company
- Beyond Juicery + Eatery Franchising LLC
Fact sheet
The right questions before you start
Who makes a strong Beyond Juicery + Eatery franchisee
Based on information shared through franchise industry sources, the brand looks for operators who are mission-aligned with its wellness positioning and genuinely invested in customer experience, rather than passive investors. Multi-unit developers and investor groups have been part of the brand's growth story, such as the Ohio development deal, suggesting the franchisor is open to both single-unit owner-operators and larger development partners who can commit to opening several locations over a set timeline.
Investment requirements and ongoing fees
Pinning down exact current figures directly from the franchisors own published materials proved difficult, since detailed fee and investment numbers are not consistently published on the public franchise site, which instead directs prospects to request a full Franchise Disclosure Document. That said, secondary sources, including business press coverage and third-party FDD data aggregators, point to a total initial investment that has historically ranged from roughly $328,000 to as high as $650,000 depending on location and build-out, with other reporting citing a tighter band closer to $365,000 to $566,000 before real estate costs. An initial franchise fee around $30,000 and a royalty in the range of 6% of gross sales have also been cited by FDD-based data sources, though these specific percentages have not been independently confirmed on the brands own public pages. Earlier franchise materials also referenced a net worth requirement around $275,000 and liquidity of about $150,000, though this data point is several years old and should be reconfirmed with current disclosure documents. Given the gaps between sources, prospective franchisees should request the current FDD directly from the company before relying on any single figure.
How much does it cost to open a Beyond Juicery + Eatery franchise?
Figures vary by source since the brand does not publish exact current numbers publicly. Business press and third-party FDD data have cited total investments historically ranging from about $328,000 to $650,000, with a franchise fee around $30,000. These numbers are not confirmed directly by the franchisor, so request the current Franchise Disclosure Document for accurate, up-to-date figures before committing.
What does the Beyond Juicery + Eatery franchise format actually offer customers?
The concept serves fresh, made-to-order juices, smoothies, acai bowls, wraps, and salads in a fast-casual setting. Founded in 2005 in Birmingham, Michigan, it has grown into a standardized operating system with over 50 locations across Michigan, Ohio, Georgia, and Florida, built around a wellness-focused, grab-and-go dining experience.
What requirements does Beyond Juicery + Eatery have for franchise candidates?
Older franchise materials cited a net worth of roughly $275,000 and liquidity of about $150,000, though this data point is several years old and should be reconfirmed with a current disclosure document. Beyond financials, the brand has worked with both individual operators and multi-unit investor groups, as shown by its Ohio development deal.
What training and support does Beyond Juicery + Eatery provide to franchisees?
The franchisor states it supports franchisees across construction, training, marketing, and operations, while franchisees focus on day-to-day customer service. Industry sources report initial training around 30 hours of classroom instruction plus 70 hours of hands-on training, though this detail has not been independently confirmed by the company itself.
How many Beyond Juicery + Eatery locations are there, and is the brand growing?
The company reports more than 50 locations across Michigan, Ohio, Georgia, and Florida. The brand has signed multi-unit development agreements, including a 20-store deal in the Cleveland and Toledo, Ohio markets, and has reportedly been reviewing store operations to boost profitability, suggesting continued active expansion.
Sources and data verification
The figures on this page come from the following sources:
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