If you have a genuine passion for exceptional cars and dream of turning that passion into a rewarding business, the Bolides & Légendes franchise offers a compelling route into the world of prestige and classic vehicle sales. Launched in 2024, this fast-growing concept is designed for entrepreneurs who want to combine commercial ambition with a love of automotive excellence.
Franchise · Retail
Bolides & Légendes Franchise
Prestige and classic car sales built on shared national stock
£15,000
personal capital
£60kk
investment
10
UK locations
How much does a Bolides & Légendes franchise cost?
Personal capital
Own funds required to complete the financing
£15,000
Total investment
Estimated total budget for the opening
£60,000
Locations in the country
10
Figures declared by the franchisor — sources and verification date at the bottom of the page.
What it's about
- Founded
- 2024
- Locations
- 10
- Type of business
- Sale of prestige, luxury and classic vehicles
Fact sheet
Inside Bolides & Légendes
The right questions before you start
The concept at a glance
Bolides & Légendes was created to answer a clear gap in the market: demand for a specialist network dedicated to the sale of luxury, prestige and collector cars and motorcycles. Rather than carrying the financial weight of holding large stock, franchisees benefit from a turnkey dealership model, national stock-sharing tools and a 360° digital showroom system that allows clients to explore vehicles virtually before purchase. The brand's high-performance CRM software and shared inventory network mean franchisees can offer clients an extensive range of vehicles without the usual capital burden of traditional dealerships.
Why join this franchise?
The high-end used car market is currently booming, and Bolides & Légendes positions its franchisees to take advantage of strong demand from a discerning clientele. Joining the network means access to:
- A structured training programme covering sales, negotiation and vehicle sourcing
- Comprehensive support from business experts, from launch through day-to-day operations
- National stock-sharing, giving clients access to a wider range of vehicles than a single dealership could hold
- Advanced digital tools, including 360° virtual vehicle tours and dedicated CRM software
- A brand built on core values of honesty, transparency, passion and excellence
With ambitious growth plans to reach 50 dealerships within five years, franchisees join at a pivotal stage of the brand's development, with genuine potential to become established local leaders in their territory.
Who they're looking for
Bolides & Légendes is looking for entrepreneurial individuals who combine a genuine enthusiasm for cars with solid business acumen. Ideal candidates typically demonstrate:
- A real passion for the automotive sector and prestige vehicles
- Strong commercial and negotiation skills
- An entrepreneurial mindset with the drive to grow a business
- Some experience or aptitude in managing and developing commercial activities
The average age of current franchisees is around 35, reflecting a network of ambitious, energetic operators keen to establish themselves in a specialist and exciting field.
Requirements and investment
To join the Bolides & Légendes network, candidates should have personal capital of around £15,000, which helps secure any additional financing required. The total investment to launch a dealership, including the initial franchise fee of £25,000, comes to approximately £60,000. This covers set-up costs, access to the brand's digital tools, initial training and ongoing operational support.
Because the model is built around shared stock rather than franchisees having to purchase and hold large vehicle inventories themselves, the financial risk typically associated with opening a car dealership is significantly reduced compared with independent operations.
Key facts
- Year founded: 2024
- Locations: 10
- Average annual turnover: £300,000
- Franchise fee: £25,000
- Total investment: £60,000
- Personal contribution required: £15,000
Bolides & Légendes represents a rare opportunity to build a business around a genuine passion for exceptional vehicles, supported by a network that provides the tools, training and shared resources needed to succeed. If you're ready to explore what it takes to become a Bolides & Légendes franchisee, request more information today and take the first step towards driving your own prestige car dealership forward.
How much does a Bolides & Légendes franchise cost?
Candidates need personal capital of about £15,000, with a total investment near £60,000 to launch a dealership, including the £25,000 entry fee. That budget covers set-up, access to the digital tools, initial training and operational support. Dealerships report average annual turnover of around £300,000.
Do franchisees have to buy their own stock of cars?
No, and that is central to the model. Dealerships draw on a national shared inventory instead of financing a forecourt full of vehicles, so the capital risk normally attached to opening a dealership is much reduced. Buyers can view cars through 360° virtual tours, with a dedicated CRM handling enquiries.
How many Bolides & Légendes dealerships are there?
Ten dealerships are open, the brand having launched in 2024, and the stated goal is 50 sites within five years. Joining now means arriving while territories are still being mapped out. Franchisees are around 35 on average.
What profile is Bolides & Légendes looking for?
The network wants entrepreneurial people who pair genuine enthusiasm for exceptional cars with commercial and negotiating ability. Some track record in running or growing a commercial activity is expected. The brand states its values as honesty, transparency, passion and excellence.
What training and support do franchisees receive?
A structured programme covers selling, negotiation and vehicle sourcing, followed by help from business specialists at launch and through daily trading. Franchisees also gain the shared stock platform, the 360° virtual showroom and the group's CRM software.
Sources and data verification
The figures on this page come from the following sources:
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Investment £60,000