Desjoyaux Pools Franchise

Founded in 1966 by Jean Desjoyaux, the brand pioneered the active permanent formwork system and a pipe-free filtration method that transformed how swimming pools are built and maintained. These patented innovations remain central to the business today, with the company filing three to four new international patents every year. Since its creation, Desjoyaux has installed more than 202,000 pools worldwide and now exports to over 80 countries, making it the undisputed global leader in in-ground pool construction. The UK franchise was launched in 2009 and currently operates through a small, established network of locations, each covering an exclusive territory.

Joining Desjoyaux means aligning with a family business that has stayed true to its founding values for four generations: familiarity, dynamism, conviviality, common sense and accessibility. Franchisees benefit from:

• An exclusive territory, protecting against internal competition
• Access to an existing customer database to accelerate business start-up
• A recognised, trusted brand with proven demand in a booming leisure market
• Patented, sustainable construction technology, including panels made from recycled materials
• Diversification opportunities across private pools, community pools, renovation, spas and accessories

The swimming pool sector continues to grow strongly, driven by lifestyle trends and the fact that a pool can add significant value to a property. What was once a luxury reserved for wealthier households has become an aspiration across all demographics, supporting healthy long-term demand for installation, renovation and maintenance services.

Desjoyaux welcomes candidates from a wide range of backgrounds, including managers, shopkeepers, employees and entrepreneurs seeking a genuine career change. No specific technical or construction skills are required, as comprehensive training is provided from the outset. What matters most is a strong entrepreneurial spirit, motivation, and a natural fit with the brand's people-focused, family-oriented culture. This makes the franchise particularly attractive to those looking to become their own boss while relying on an established operational framework.

Prospective franchisees should be able to demonstrate personal liquid capital of around £70,000, with total investment to launch the business estimated at approximately £150,000, including initial fees. In return, franchisees receive full training, ongoing operational tools such as management software, marketing support, and continuous guidance to help manage everything from client prospecting to the delivery of pool construction projects. The brand's reputation and existing customer base help reduce the commercial risk typically associated with starting a new venture, giving franchisees a solid foundation from day one.

• Year founded: 1966
• Franchising began in the UK: 2009
• UK locations: 3
• Average annual turnover: £52,000
• Personal contribution required: £70,000
• Total investment: £150,000

With a rare technological edge, a globally recognised name and a genuine commitment to franchisee support, Desjoyaux Pools represents a compelling opportunity for anyone looking to enter the leisure and home improvement sector. If you're ready to explore becoming a Desjoyaux Pools franchisee, request more information today and take the first step towards building your own swimming pool business.