Bright & Beautiful is a management-led domestic cleaning franchise built for people who want to run a business, not hold a mop. Owners recruit and lead a team of trained cleaning professionals, known internally as Home Makers, while they focus on growing the business, serving clients and building their local reputation.
Franchise · B2C Services
Bright & Beautiful Franchise
Premium home-based cleaning franchise: lead a team, not a mop, across 85+ UK territories
£23,995
franchise fee
85
UK locations
How much does a Bright & Beautiful franchise cost?
Franchise fee
Amount paid when signing the contract
£23,995
Ongoing royalty
8%
Advertising royalty
2%
Locations in the country
85
Figures declared by the franchisor — sources and verification date at the bottom of the page.
What it's about
- Founded
- 2007
- Units in the market
- 85
- Locations
- 85
- Type of business
- Domestic cleaning services (management-based franchise)
- Company
- Bright & Beautiful UK Limited
Fact sheet
The right questions before you start
Why join a network with 85-plus UK franchise owners
Bright & Beautiful has been trading since 2007 and now counts more than 85 independently run franchise territories across the UK. The brand forms part of Neighborly, an international home services franchising group, giving franchisees access to established systems, a recognised premium positioning and the backing of a much larger organisation. Previous milestones reported by the network include well over 65 franchise owners and a workforce exceeding 850 people at various points in its growth, reflecting a business that has expanded steadily rather than overnight.
Investment, fees and royalties explained
According to the official franchise site, joining the network currently requires a start-up investment of £23,995 plus VAT, with unsecured funding support available to help candidates reach that figure. Because the model is home-based, there is no requirement to fund or fit out commercial premises, which keeps overheads down compared with a shop-front franchise. Ongoing fees have been reported by industry press at around 8% as a management service fee plus a further 2% towards marketing investment, though prospective franchisees should confirm the current fee structure directly with the franchisor, since figures have varied across sources and over time.
How much does it cost to open a Bright & Beautiful franchise?
According to the official franchise website, the start-up investment is from £23,995 plus VAT, and unsecured funding options are available to help cover this. Ongoing fees reported in industry press sit around 8% as a management service fee plus 2% for marketing, though you should confirm current figures directly with the franchisor before signing anything.
Do I need cleaning experience to become a Bright & Beautiful franchisee?
No. The network describes its franchise owners as coming from a wide range of professional backgrounds, which indicates that prior cleaning experience is not required. The role is management-based: you recruit, train and oversee a team of cleaning professionals called Home Makers rather than doing the cleaning yourself.
How does the Bright & Beautiful franchise business model actually work?
Franchisees run a home-based operation covering a protected local territory. Day to day, this means recruiting and managing cleaning staff, scheduling jobs, handling client relationships and growing the business locally, rather than performing cleaning work personally. No commercial premises are needed, which keeps overheads relatively low.
What support does Bright & Beautiful provide to new franchisees?
The official franchise site states that owners receive dedicated support from an experienced team throughout the process, including comprehensive training, help accessing unsecured funding, and guidance on establishing an exclusive protected territory. Exact details of ongoing operational and marketing support should be confirmed directly with the franchisor during enquiries.
How many Bright & Beautiful franchises are there in the UK?
The brand currently operates more than 85 independently run franchise territories across the UK, according to its official franchise website. The network has grown steadily since launching franchising in the late 2000s and is part of Neighborly, a larger international home services franchising group, though Bright & Beautiful itself trades only in the UK.
Sources and data verification
The figures on this page come from the following sources:
- Official Bright & Beautiful franchise site
- Entrepreneur UK brand profile
- Elite Franchise Magazine opportunity profile (2021)
- Bright & Beautiful 10th anniversary article (official site) (2019)
- KBS Corporate sale announcement
- Neighbourly Franchises UK network article (2019)
- Neighborly Brands international page
- Bright & Beautiful Privacy Policy
- Bright & Beautiful acquisition article (official site) (2017)
The first step is the brochure
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Bright & Beautiful
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Bright & Beautiful
Investment from £23,995 + VAT