Raison Home is Europe's leading store-free home design network, bringing bespoke kitchen and interior design consultations directly into customers' homes. With no costly showroom overheads and a strong focus on genuine, trust-based relationships, this franchise offers a compelling alternative to the traditional retail furniture model — and it's now expanding its footprint across the UK.
Franchise · Retail
Raison Home Franchise
Store-free kitchen and interior design, consultations in the customer's home
£10,000
personal capital
£35kk
investment
120
UK locations
How much does a Raison Home franchise cost?
Personal capital
Own funds required to complete the financing
£10,000
Total investment
Estimated total budget for the opening
£35,000
Locations in the country
120
Figures declared by the franchisor — sources and verification date at the bottom of the page.
What it's about
- Founded
- 2000
- Locations
- 120
- Type of business
- Store-free home and kitchen design franchise
- Company
- Raison Home
Fact sheet
Inside Raison Home
The right questions before you start
The concept at a glance
Founded in 2000 by Claude Raison, the brand was built on a simple but powerful idea: showrooms are expensive to run, and truly effective kitchen design happens through real conversation in the customer's own home. Over more than two decades, Raison Home has grown into a network of around 120 locations across Europe, combining a mid-to-upper-market positioning with an entirely personalised, project-managed service. Rather than being confined to kitchens alone, the brand is broadening its offer to include bedrooms, bathrooms, storage, dressing rooms and TV furniture, giving franchisees multiple revenue streams within a single business.
Why join this franchise?
The UK kitchen market alone is estimated at around £5.3 billion, and Raison Home has carved out a distinctive space within it by rejecting the conventional showroom format in favour of proximity, transparency and co-design with clients. Franchisees benefit from:
- A store-free model, meaning significantly lower fixed costs than traditional furniture retail
- Advanced digital tools, including design software, virtual reality visualisation and electronic signatures
- Reported profitability exceeding 20%
- A growing, diversifying product range beyond kitchens
- An established brand with 24 years of trading history
This combination of low overheads, strong margins and technological support makes Raison Home an attractive proposition for entrepreneurs seeking a flexible, home-based business with genuine growth potential.
Who they're looking for
Raison Home welcomes a genuinely diverse range of candidates — from experienced kitchen designers and interior decorators to salespeople seeking a new entrepreneurial challenge, or newcomers keen to build a career in home design. What matters most is character rather than a specific professional background. Successful franchisees typically show:
- A genuine entrepreneurial drive and appetite for building a business
- Strong interpersonal and customer relationship skills
- A natural commercial instinct
- Autonomy, motivation and good organisational skills
New franchisees complete an initial training programme lasting four to six weeks, covering both the technical design skills and the commercial know-how needed to run a successful Raison Home business.
Requirements and investment
To join the network, candidates are typically expected to have personal liquid capital of around £10,000. The total investment required to launch a Raison Home business, inclusive of initial fees of around £20,000, sits at approximately £35,000. This relatively accessible entry point reflects the store-free nature of the concept, which removes the need for expensive retail premises and large upfront fit-out costs. Franchisees can expect ongoing support from the franchisor in exchange for standard network fees, helping to fund training, technology and marketing resources across the brand.
Key facts
- Year founded: 2000
- Locations: around 120 across Europe
- Average annual turnover: £300,000
- Franchise fee: approximately £20,000
- Total investment: approximately £35,000
- Personal contribution required: £10,000
If you're looking for a flexible, low-overhead franchise opportunity in the thriving home design sector, Raison Home could be the right fit. Request further information today to find out how you can become a Raison Home franchisee.
How much does a Raison Home franchise cost?
The total launch budget is about £35,000, of which roughly £20,000 is the initial fee, and applicants need around £10,000 of personal liquid capital. Entry stays affordable because the model works without a showroom, removing rent and large fit-out costs. Standard network fees apply on top.
How does the Raison Home business model work?
Designers meet clients at home instead of in a showroom, working through the project together using design software, virtual reality visuals and electronic signatures. Dropping retail premises cuts fixed costs sharply, and the brand reports profitability above 20%. The range now stretches past kitchens to bathrooms, bedrooms, dressing rooms, storage and TV furniture.
How many Raison Home franchisees are there?
Around 120 locations operate across Europe. The company was founded in 2000 by Claude Raison and has 24 years of trading behind it. The UK is among its expansion markets, where the kitchen sector alone is valued at roughly £5.3 billion.
Do you need design experience to join Raison Home?
No specific career is required. The network recruits kitchen designers and interior decorators, but also salespeople and complete newcomers to home design. New partners follow an initial programme of four to six weeks covering both technical design skills and the commercial side of the job.
How much does a Raison Home franchisee turn over?
Average annual sales in the network are given as £300,000. With no showroom to fund and reported margins above 20%, the model leans on low fixed costs rather than sheer volume. Ask the franchisor for detailed accounts before deciding.
Sources and data verification
The figures on this page come from the following sources:
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Investment £35,000