Emma – The Sleep Company is one of Europe's fastest-growing names in sleep innovation, and it's now opening the door to entrepreneurs keen to bring its award-winning products to UK high streets. With millions of satisfied customers worldwide and a strong online presence already established in Britain, Emma is preparing to translate its digital success into a network of physical stores.
Franchise · Retail
Emma sleep company Franchise
Sleep technology retail from a European brand trusted by over 10 million customers
£100,000
personal capital
£150kk
investment
11
UK locations
How much does a Emma sleep company franchise cost?
Personal capital
Own funds required to complete the financing
£100,000
Total investment
Estimated total budget for the opening
£150,000
Locations in the country
11
Figures declared by the franchisor — sources and verification date at the bottom of the page.
What it's about
- Founded
- 2015
- Locations
- 11
- Type of business
- Sleep products retail (mattresses, pillows, bed bases and accessories)
- Company
- Emma – The Sleep Company
Fact sheet
Inside Emma sleep company
The right questions before you start
The concept at a glance
Founded in Frankfurt, Emma has grown into a global leader in sleep technology, serving more than 10 million customers across over 30 countries. The brand's flagship product, the Emma Original mattress, has picked up numerous industry awards and consistently strong reviews. Beyond mattresses, the range covers pillows, bed bases, toppers and other sleep accessories, all developed through a blend of scientific research, customer feedback and continuous product testing.
In the UK, Emma has built its reputation through a slick online shopping journey, rapid delivery and a generous 100-night trial that lets customers test products risk-free. The brand is now moving towards bricks-and-mortar retail, with a first independent UK store already opened and further expansion planned by 2026, giving franchisees the chance to be part of this next chapter.
Why join this franchise?
Joining Emma means aligning with a brand that has already proven itself at scale internationally, while still being in the early stages of its UK retail rollout — a genuine ground-floor opportunity. Key advantages include:
- A recognised European leader in the sleep technology sector, with a strong reputation for quality and innovation
- A turnkey, profitable retail concept designed for straightforward day-to-day operation
- High-performance, German-engineered products that stand out in a competitive market
- A resilient, growing sector — bedding is replaced roughly every ten years, and demand is rising as awareness of sleep health grows
- Full backing from an established brand already trusted by over 10 million customers globally
Who they're looking for
Emma isn't simply seeking investors — it wants committed entrepreneurs ready to throw themselves into the brand's mission of better sleep for everyone. Prior experience in the bedding industry isn't a prerequisite, though a background in retail or logistics is genuinely helpful for managing day-to-day store operations. Comprehensive training is provided on products, brand values and sales technique, meaning motivated, hands-on candidates with strong people skills and a drive to succeed are especially welcome.
Requirements and investment
Prospective franchisees should be able to demonstrate personal liquid capital of around £100,000, which underpins the total investment required to launch a store, estimated at approximately £150,000. This covers fit-out, opening stock and the setup needed to bring the concept to life in a retail environment. Specific figures for franchise fees and ongoing royalties were not disclosed, so interested candidates are encouraged to request full financial details directly from the franchisor.
Key facts
- Year founded: 2015
- Locations across Europe: 11
- Average age of franchisees: 45
- Liquid capital required: £100,000
- Total investment: £150,000
Interested in bringing this innovative sleep brand to your local market? Get in touch today to request more information about becoming an Emma – The Sleep Company franchisee.
How much does an Emma Sleep franchise cost?
The total investment for a store is approximately £150,000, covering fit-out, opening stock and setup, and candidates must show liquid capital of around £100,000. Franchise fee and royalty figures are not disclosed publicly, so full financial details should be requested from the franchisor.
What are the requirements to become an Emma franchisee?
Emma wants committed, hands-on entrepreneurs rather than pure investors. Bedding industry knowledge is not required, though retail or logistics experience helps with daily store operations, and full training spans the product range, brand values and selling skills.
How many stores does Emma Sleep have?
There are 11 locations across Europe, and the first independent UK store has already opened, with further British expansion planned by 2026. The wider brand serves more than 10 million customers in over 30 countries.
What products would an Emma store sell?
The range centres on the award-winning Emma Original mattress, alongside toppers, pillows, bed bases and other sleep accessories. Products evolve through scientific research, customer feedback and constant testing, and shoppers get a 100-night risk-free trial.
Why invest in a sleep retail franchise now?
Mattresses and bedding tend to be renewed about once a decade, and awareness of sleep health keeps rising, which supports resilient demand. Emma's UK retail rollout is still at an early stage, so new franchisees join at the ground floor of a brand already proven internationally.
The first step is the brochure
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Emma sleep company
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Emma sleep company
Investment £150,000