Cupcakes and Kisses is a beloved Michigan-based bakery brand now stepping into franchising, offering entrepreneurs the chance to bring scratch-made cupcakes and baked goods to communities across the country.
Franchise · Food & Restaurant
Cupcakes and Kisses
Cupcakes and Kisses is a Michigan-founded scratch bakery brand launching its franchise program, inviting entrepreneurs to open community-focused…
What it's about
- Founded
- 2015
- Units in the market
- 6
- Locations
- 6
- Type of business
- Specialty scratch bakery offering cupcakes and baked goods
Fact sheet
The right questions before you start
Presentation of the Concept
Founded by husband-and-wife team Toni and Kevin Barnett in 2015, Cupcakes and Kisses began as a single storefront in Holly, Michigan, and grew into a small regional bakery group with multiple retail locations and commercial kitchens throughout the state. The brand built its reputation on baking everything from scratch, avoiding artificial flavors, ingredients, and preservatives. After a decade of steady, community-driven growth, the company has now opened its franchise doors, inviting new owner-operators to replicate its scratch-baking model in their own markets.
Why Join This Network
Cupcakes and Kisses is entering franchising at a moment when the specialty bakery segment and the franchise industry overall are experiencing strong momentum. Prospective franchisees benefit from a decade-tested product line, proven recipes, and an established brand identity, while also joining a company that emphasizes purpose beyond profit. The bakery is known for its hiring mission, with a majority of its workforce made up of individuals facing significant life challenges, including single mothers, people in recovery, and individuals with disabilities. Franchisees who join the system become part of a brand that blends genuine community impact with a growing culinary business model.
Candidate Profile
The company states that no baking experience is required to apply. Instead, it is looking for motivated individuals who align with the brand's values of kindness and quality, rather than purely passive investors. Both first-time entrepreneurs and experienced multi-unit operators are welcome to apply, provided they share genuine enthusiasm for the brand's mission and hands-on approach to business ownership. Specific financial qualification thresholds, such as minimum net worth or liquidity requirements, have not been publicly disclosed.
Access Conditions and Investment
As of this writing, Cupcakes and Kisses has not published specific figures for its initial investment, franchise fee, or total estimated investment on its official channels. Interested candidates are directed to request the company's full franchise information package for these financial details, which would typically be outlined in a formal Franchise Disclosure Document. Similarly, royalty structure and percentage have not been made publicly available. Prospective franchisees should contact the brand directly to obtain current, verified figures before making any commitments.
Key Points
- Founded: 2015, in Holly, Michigan
- Existing locations: Multiple company locations across Michigan, including Grand Blanc, Holly, Owosso, St. Johns, and Oxford
- Franchise locations: Program newly launched; no franchised units open yet
- Support offered: Site selection guidance, design and build-out support, proven recipes and menu systems, approved supplier sourcing, training manuals, marketing materials, ongoing franchise coaching, and POS/management software
- Experience required: No baking background necessary
- Expansion plans: Actively seeking franchisees to expand beyond Michigan into new markets nationwide
If you're passionate about scratch-made baking and want to bring a mission-driven bakery brand to your community, now is the time to explore ownership with Cupcakes and Kisses. Reach out today to request the full franchise information package and learn more about territory availability in your area.
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