When fire, water, mold, or storm damage hits a home or business, speed and expertise make all the difference. SERVPRO has built a national reputation around exactly that promise, growing from a single California painting business into one of the most recognized names in cleanup and restoration franchising. For entrepreneurs looking at the home services sector, this is a brand with decades of brand equity and a long streak of industry rankings behind it.
Franchise · B2C Services
Servpro Franchise
Decades-long leader in fire, water, and mold restoration, ranked top in its category for 20+ straight years
$49,000
franchise fee
$105,000
personal capital
USD 159k – 213kk
investment
How much does a Servpro franchise cost?
Franchise fee
Amount paid when signing the contract
$49,000
Personal capital
Own funds required to complete the financing
$105,000
Total investment
Estimated total budget for the opening
$159,325 – $213,200
Figures declared by the franchisor — sources and verification date at the bottom of the page.
What it's about
- Founded
- 1967
- Locations
- 1
- Type of business
- Residential and commercial cleaning, restoration, and construction services
- Company
- Servpro Industries, LLC
Fact sheet
The right questions before you start
Why the SERVPRO name carries weight with franchise buyers
Few restoration brands can match SERVPRO's longevity in national rankings. The company has landed in Entrepreneur magazine's Franchise 500 for over 40 consecutive years, and has held the number-one spot in the restoration services category for more than two decades running. In the 2026 edition, SERVPRO ranked 12th overall on the Franchise 500 list, continuing a multi-year streak inside the top 50 and top 100. For prospective owners, this kind of sustained recognition signals a stable system with established processes, marketing presence, and insurance industry relationships that a brand-new entrant would need years to build.
Who SERVPRO looks for in a franchise candidate
According to the brand's own careers and franchise messaging, SERVPRO is looking for owners who are self-motivated, proactive, responsible, and genuinely service-oriented. This is a hands-on operational business, often involving emergency response at difficult moments for customers, so candidates should be comfortable managing crews, logistics, and client relationships under pressure. A customer-first mindset is emphasized heavily, since franchisees are expected to show up for people during some of the most stressful moments of their lives, whether that is a flooded basement or a fire-damaged property.
What it costs to open a SERVPRO location
Officially confirmed financial details directly from SERVPRO's own franchise sales pages were not accessible during this research, so the figures below should be treated as estimates pending confirmation in the official Franchise Disclosure Document. Third-party franchise research has cited a total investment range of roughly $159,325 to $213,200, an initial franchise fee near $49,000, required liquid capital around $105,000, and a net worth requirement near $100,000. Reported royalty structures run on a sliding scale between approximately 3% and 10% of gross revenue. Because these numbers come from secondary sources rather than SERVPRO's own disclosure documents, anyone seriously evaluating this opportunity should request the current FDD directly from the company before relying on these figures.
How much does it cost to open a SERVPRO franchise?
Third-party estimates (not yet confirmed on SERVPRO's official franchise pages) place total investment between roughly $159,325 and $213,200, with an initial franchise fee around $49,000 and required liquid capital near $105,000. These figures have not been verified against SERVPRO's official Franchise Disclosure Document, so prospective owners should request current FDD numbers directly from the company before making decisions.
What does a SERVPRO franchise actually do?
A SERVPRO franchise handles residential and commercial property cleaning, restoration, and construction, including water damage cleanup, fire and smoke restoration, mold remediation, and storm response. Franchisees typically work closely with insurance companies and property managers, responding quickly when customers experience property damage emergencies, which forms the core of the business model.
What kind of background does SERVPRO look for in franchise candidates?
SERVPRO describes its ideal franchisees as self-motivated, proactive, responsible, and service-oriented individuals committed to helping customers during difficult moments. The role is hands-on, involving crew management and client communication, so operational leadership skills and a genuine customer-service mindset matter more than a specific industry background.
How many SERVPRO locations are there in the U.S.?
Reported figures vary by source and date: one SERVPRO location page cites more than 2,400 locations nationwide, while a third-party franchise research site references approximately 1,700 locations, nearly all in the U.S. The discrepancy likely reflects different reporting years, so prospective franchisees should confirm the current count through SERVPRO's official franchise materials.
Is SERVPRO a well-recognized franchise brand?
Yes. SERVPRO has appeared in Entrepreneur magazine's Franchise 500 list for more than 40 consecutive years and has ranked number one in the restoration services category for over two decades straight, including a 12th place overall ranking in the 2026 edition. This consistent recognition reflects long-term brand stability in the restoration industry.
Sources and data verification
The figures on this page come from the following sources:
The first step is the brochure
We'll send it to you, with the franchisor's official information document. Free and with no obligation.
Servpro
Free and with no obligation.
Do you run this brand?
We publish your profile, receive candidates and pass them on to you. Tell us who you are and let's talk about growing your network in the US.
With the same budget, also worth a look
More opportunities in the category B2C Services
Servpro