Veeno Franchise

Founded in 2013 in Manchester, Veeno was born from a family vineyard in Sicily and has grown into a recognized name for authentic Italian wine bars. The brand blends a relaxed, social wine-bar atmosphere with a curated food menu designed for sharing, creating an inviting space for regulars and first-time guests alike. With six locations across the UK — including one franchised unit — plus an international presence in Poland, Veeno has demonstrated that its formula travels well beyond its home market, making it an intriguing prospect for franchise expansion in the United States.

Veeno stands out in the crowded hospitality space thanks to its vineyard-to-glass positioning and accessible premium pricing, which encourages frequent return visits. The brand offers multiple revenue streams beyond the core dining experience, including drinks-led evenings, group bookings, private events, and seasonal promotions — all of which help franchisees maximize revenue across the week. Backed by a proven operating model, ongoing training, and a strong brand identity, Veeno gives new franchisees the tools to build a profitable, community-anchored venue.

• Distinctive Italian wine bar & kitchen concept with a clear point of difference
• Established operating systems, training, and franchisor support
• Strong repeat-visit potential and vibrant local community appeal
• Multiple revenue channels: dining, drinks, private hire, and events

Veeno is seeking hands-on, hospitality-driven operators ready to lead a lively local venue. Ideal franchise partners include experienced restaurant or bar managers, career changers ready to run day-to-day operations themselves, local entrepreneurs with strong community networks, and multi-unit operators with the infrastructure to scale. Above all, Veeno values candidates with a guest-first mindset, strong team leadership skills, commercial discipline, and a genuine enthusiasm for authentic Italian wine culture and social dining.

To become a Veeno franchisee, candidates should have liquid capital of approximately $85,000, which supports securing the necessary financing for the venture. The total investment required to launch a Veeno location — covering build-out, equipment, and initial fees — is estimated at around $170,000, which includes an initial franchise fee of approximately $17,500. These figures reflect the cost of opening a fully branded, turnkey wine bar & kitchen designed to Veeno's exacting standards for atmosphere, service, and product quality. Ongoing support includes training programs and operational systems intended to help franchisees maintain consistency and profitability from day one.

• Year founded: 2013
• Locations: 6 in the UK (including one franchised unit), plus a location in Poland
• Average annual revenue: $650,000
• Franchise fee: approximately $17,500
• Total investment: approximately $170,000
• Liquid capital required: approximately $85,000
• Average age of franchisees: 40 years

If you're drawn to the idea of running a vibrant, authentic Italian wine bar & kitchen and want to bring the Veeno experience to your community, now is the time to explore this franchise opportunity. Request more information today to learn how you can become a Veeno franchisee and start building your own local hospitality destination.