Veeno Franchise

Launched in Manchester in 2013, Veeno was built on family vineyard roots in Sicily, translating that heritage into a relaxed dining and drinking experience. Guests enjoy curated wine flights, sharing plates and a laid-back Italian atmosphere that encourages lingering and repeat visits. The brand currently operates six venues across the UK, plus an international site in Poland, and has begun growing through franchise partners rather than relying solely on company-owned openings.

Rather than positioning itself as a standard Italian restaurant, Veeno leans into its identity as a specialist wine bar with accessible premium pricing — a niche that performs well in lively town and city centre locations where footfall and evening trade are strong.

• A clearly differentiated Italian wine bar concept with genuine vineyard-to-glass authenticity
• A tested operating model, complete with training and ongoing franchisor support
• Multiple revenue streams beyond food, including wine tastings, group bookings and private events
• Strong potential for repeat custom driven by atmosphere, service and word-of-mouth
• A brand with room to grow, having already proven the format works beyond its original Manchester base

Veeno is looking for hands-on operators who genuinely enjoy hospitality and want to be present in their venue day-to-day, at least in the early stages. Suitable candidates include experienced hospitality or restaurant managers, service-minded professionals looking for a career change, local entrepreneurs with strong community networks, and more experienced multi-site operators with the infrastructure to run several venues over time.

Beyond experience, the franchisor values people with strong commercial discipline, a guest-first mindset, the ability to recruit and lead a team, and a real enthusiasm for Italian food and wine culture. Franchisees are expected to respect brand standards and systems while bringing their own energy to build a locally loved venue.

Prospective franchisees should have liquid capital of around £85,000 to secure the financing needed for a Veeno site. Total investment to open a venue, inclusive of the initial franchise fee, sits at approximately £170,000, with the franchise fee itself set at £17,500. This covers fit-out, initial training, launch support and the systems needed to open to a professional standard.

As with most hospitality franchises, ongoing fees typically apply on top of the initial investment to fund continued brand support, marketing and operational guidance, though specific royalty percentages were not disclosed in the source material. Given the average turnover reported across existing sites, the format is designed to generate solid returns on this level of investment where locations are well chosen and well run.

• Founded: 2013, in Manchester
• Locations: 6 UK venues, plus international presence in Poland
• Average annual turnover: around £650,000 per venue
• Franchise fee: £17,500
• Average franchisee age: 40 years

If you're passionate about Italian food and wine culture and want to bring a genuinely distinctive hospitality concept to your town, Veeno could be the opportunity you've been looking for. Request more information today to find out how you can become a Veeno franchisee.