Cavavin Franchise

Founded in 1985, Cavavin has grown into a family success story, now led by Olivier Mermuys, son-in-law of founder M. Bourel, who has continued the brand's growth whilst preserving its close-knit spirit across support teams, franchisees and winemaking partners. With around 190 outlets, each Cavavin store is tailored to its local market, stocking between 600 and 800 products chosen from a wider catalogue exceeding 2,000 authentic and exclusive references. The brand works directly with over 300 winemakers, ensuring excellent value and genuine provenance for every bottle sold. Each franchisee is supported by head office in selecting a range that reflects local tastes, whilst benefiting from the buying power and reputation of a well-established national network.

Cavavin's proposition rests on a rare combination of scale and personality. Unlike generic drinks retailers, every Cavavin shop retains the feel of an independent merchant, with staff trained to offer genuine advice and build lasting relationships with customers. This positioning has allowed the brand to become the leading franchised wine merchant network in France, a status built on consistency, product quality and a family-run ethos that franchisees are invited to carry forward in their own communities. Joining the network also means access to established supplier relationships, a recognised brand name and decades of accumulated retail know-how, reducing much of the uncertainty that comes with starting an independent wine business from scratch.

Cavavin is looking for candidates with a genuine interest in wine and spirits, and a willingness to engage directly with customers in a retail environment. Previous experience in hospitality, retail or sales can be an advantage, though a passion for the product and a strong customer service ethos matter just as much as a formal background. Given the close relationship between franchisees, head office and winemaking partners, candidates should also be comfortable working within a structured network whilst bringing local knowledge and entrepreneurial energy to their own store.

Prospective franchisees should be prepared to commit liquid capital of around £30,000, with a total investment for the project estimated at approximately £70,000. These figures cover the setup of a store fitted to Cavavin's standards, including fixtures and initial stock drawn from the brand's extensive catalogue. Further details on the entry fee and ongoing royalty arrangements should be confirmed directly with the franchisor as part of the application process.

• Founded: 1985
• Network size: around 190 outlets, all franchised
• Product range: 600 to 800 references per store, drawn from a catalogue of over 2,000 wines, champagnes and spirits
• Supplier base: direct partnerships with more than 300 winemakers
• Liquid capital required: from £30,000
• Total investment: around £70,000

If the idea of running your own wine merchant, backed by a well-established and family-driven network, appeals to you, now is the time to find out more. Get in touch to request further information about the Cavavin franchise and take the first step towards joining this respected network of independent wine specialists.