Fireaway has grown from a single takeaway in South London into one of the UK's fastest-expanding sourdough pizza chains, and its franchise scheme is now open to entrepreneurs looking to bring fast-fired, artisan-style pizza to their own high street.
Franchise · Food & Catering
Fireaway Franchise
Fast-fired sourdough pizza with over 150 UK branches and a proven, compact franchise format
2016
Year founded
157
Locations
from 800 sq ft
Floor space
What it's about
- Founded
- 2016
- Units in the market
- 157
- Locations
- 157
- Type of business
- Fast-fired sourdough pizza takeaway
- Company
- Fireaway Pizza Ltd
Fact sheet
The right questions before you start
What the Fireaway pizza format actually offers
Fireaway sells fresh sourdough pizza cooked quickly in high-temperature ovens, positioned between traditional takeaway and casual dining. The format is built around compact units, quick order-to-collection times and a menu that leans on quality dough and fresh toppings rather than a large seating area. Stores are typically found on high streets, in neighbourhood parades and retail parks, which keeps the footprint and running costs manageable for operators.
Who Fireaway is looking for as a franchise partner
Fireaway's franchise recruitment is aimed at hands-on operators rather than passive investors: people willing to run or closely manage a food outlet, follow an established operating system, and commit to the brand's quality and speed-of-service standards. A background in food service or retail management is an advantage, though the company's pitch to candidates emphasises trainability and drive over a specific CV. Applicants should be comfortable with the practical realities of a food business, including staffing, local marketing and daily operations, and should be able to commit the necessary capital and time to open and build a single site or, in time, multiple units.
What it takes to open a Fireaway store
Fireaway asks franchise applicants to secure a suitable unit of at least around 800 square feet, whether on a high street, in a neighbourhood retail centre or a retail park, reflecting the brand's compact, efficiency-focused store design. As is standard in UK franchising, prospective operators can expect the overall package to include a one-off franchise fee alongside fit-out and equipment costs, plus an ongoing royalty structure once trading begins. Fireaway has not published a detailed public breakdown of these figures beyond confirming an active franchise recruitment programme, so exact investment levels, the entry fee and royalty percentages should be requested directly from the franchisor before any commitment is made.
Fireaway at a glance
- First store opened in Rosehill, Sutton, South London, in April 2016
- Founded by Mario Aleppo; operating as Fireaway Pizza Ltd
- Head office based in Milton Keynes, Buckinghamshire
- More than 157 branches trading across England, Scotland and Wales
- Recent international openings reported in Spain and the Cayman Islands
- Minimum recommended unit size of around 800 sq ft (approximately 74 sqm)
- Suitable locations include high streets, neighbourhood centres and retail parks
Anyone seriously considering a food franchise investment should treat Fireaway's rapid UK growth as a strong starting signal, but should also request the full franchise disclosure pack directly from the company to confirm current fees, royalty terms and total investment figures. Reaching out via the official Fireaway franchise page is the most reliable next step towards an informed decision.
How much does it cost to open a Fireaway franchise?
Fireaway has not published a detailed public breakdown of franchise fees, total investment or royalty rates. The company confirms an active franchise recruitment programme via its official site, but exact figures for the entry fee, fit-out costs and ongoing royalties are only available by contacting Fireaway directly and requesting its franchise disclosure information.
How does the Fireaway franchise format work?
Fireaway operates fast-fired sourdough pizza outlets designed for quick order-to-collection service rather than long sit-in dining. Stores are compact, typically at least 800 sq ft, and are located on high streets, in neighbourhood centres or retail parks. The model focuses on efficient kitchen operations, a focused menu and a recognisable brand built since the first store opened in 2016.
What requirements does Fireaway have for franchise candidates?
Fireaway looks for hands-on operators ready to manage day-to-day running of a food outlet, follow the established operating system and uphold brand and quality standards. Candidates need access to a suitable premises of at least 800 sq ft and the capital to fund fit-out and opening costs. Food service or retail management experience is helpful but not stated as mandatory.
What training and support does Fireaway provide to franchisees?
Fireaway's official franchise materials confirm an active recruitment and onboarding process for new operators, though the publicly available detail on specific training modules, launch support and ongoing operational assistance is limited. Prospective franchisees should ask Fireaway directly for a full breakdown of the training programme and continuing support included in the franchise package.
How big is the Fireaway network in the UK and abroad?
Fireaway has expanded to more than 157 branches across England, Scotland and Wales since opening its first store in Sutton, South London, in April 2016. The brand has also begun moving beyond the UK, with openings reported in Spain and the Cayman Islands, indicating a network still in active growth both domestically and internationally.
Sources and data verification
The figures on this page come from the following sources:
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Fireaway