Franchise · Food & Catering

Graze Craze Franchise

Charcuterie and grazing boards franchise launching in England with 190 protected territories

£180k – 230kk
investment
100
UK locations

What you need to get started

Total investment

The indicative amount to open, as stated by the franchisor.

£180,000 to £230,000

Personal contribution

The amount you put in yourself to get started.

£45,000 to £57,500

What it's about

Grazing boards, boxes and platters have become one of the most talked-about trends in food service, and Graze Craze is bringing this premium, shareable concept to England for the first time. Founded in the United States in 2020 and now operating from more than 100 locations across the US, France and Australia, the brand is preparing to recruit its first wave of English franchisees, offering early movers the pick of prime protected territories.

Fact sheet

Founded
2020
Locations
100
Type of business
Charcuterie and grazing boards retail and catering franchise
Company
Graze Craze (United Franchise Group)

Inside Graze Craze

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The right questions before you start

The concept at a glance

Graze Craze specialises in handcrafted charcuterie boards, grazing boxes, cups and tables designed for everyday treats, gifting, celebrations, corporate functions and catering. Every order is assembled to order rather than cooked, which means franchisees operate from a compact retail unit without the need for a commercial kitchen. This keeps fit-out costs and day-to-day running simpler than a traditional food outlet, while still allowing multiple income streams from a single site: walk-in and online retail sales, corporate gifting accounts and event catering.

Why join this franchise?

Backed by United Franchise Group, an organisation with around four decades of franchising experience, Graze Craze combines a proven international system with a brand that stands out for its presentation and creativity. Reasons to consider this opportunity include:

  • First-mover advantage, with 190 protected territories available across England before wider rollout
  • A low-overhead business model with no chefs or kitchen required
  • Three complementary revenue channels from one small unit — retail, corporate gifting and event catering
  • A scalable model suited to single or multi-unit ownership
  • Comprehensive training and ongoing support from a dedicated UK Master Franchisor
Who they're looking for

Graze Craze is deliberately open to a broad range of candidates. No culinary or food industry background is required, as full training is provided from day one. The brand is particularly interested in:

  • Career-changers moving into their first business venture
  • Individuals with retail, hospitality, service or corporate management experience
  • Established local entrepreneurs looking to diversify
  • Multi-unit investors seeking a scalable, multi-territory opportunity

What matters most is drive, ambition and strong people skills, together with a genuine enthusiasm for great food and hospitality, a commitment to representing the brand well, and a willingness to be actively involved — whether running the unit hands-on or overseeing it through a trusted manager.

Requirements and investment

Prospective franchisees should be prepared for a personal contribution in the region of £45,000 to £57,500, with total investment to launch — including the initial franchise fee of £35,000 — estimated at between £180,000 and £230,000. This covers fit-out, initial stock, training and launch support. In return, franchisees receive assistance with site selection, lease negotiation, marketing, supplier relationships and access to financing, alongside continuous guidance from the Master Franchisor.

Key facts
  • Year founded: 2020
  • Locations worldwide: 100+
  • Protected territories in England: 190
  • Franchise fee: £35,000
  • Personal contribution: £45,000–£57,500
  • Total investment: £180,000–£230,000

Graze Craze is entering the English market at a formative stage, giving founding franchisees a rare chance to secure territory in a rapidly growing category. If you're ready to explore becoming part of this premium grazing brand, request further information today to find out more about the opportunity and next steps.

How much does a Graze Craze franchise cost?
Total investment is estimated at between £180,000 and £230,000, including the £35,000 initial franchise fee, and covers fit-out, opening stock, training and launch support. Candidates should plan for a personal contribution of £45,000 to £57,500.
Do I need food industry experience to open a Graze Craze franchise?
No culinary or food-industry background is needed, as complete training is given from the outset. The brand welcomes career-changers, people from retail, hospitality or corporate management, established local entrepreneurs and multi-unit investors, prizing drive, ambition and people skills over a traditional CV.
How many locations does Graze Craze have?
Founded in the United States in 2020, the brand operates from more than 100 locations across the US, France and Australia. It is now entering England for the first time, with 190 protected territories available for founding franchisees ahead of a wider rollout.
Do I need a commercial kitchen to run a Graze Craze unit?
No — every board, box and grazing table is assembled to order rather than cooked, so the business runs from a compact retail unit without chefs or a commercial kitchen. One site supports three revenue channels: walk-in and online retail, corporate gifting and event catering.
What support does Graze Craze offer its franchisees?
Franchisees get support choosing a site and negotiating the lease, along with marketing help, supplier introductions and routes to funding, plus ongoing guidance from a dedicated UK Master Franchisor. Behind the brand sits United Franchise Group, which brings roughly four decades of franchising experience.

Sources and data verification

The figures on this page come from the following sources:

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Graze Craze

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Graze Craze

Investment £180,000 to £230,000