Grazing boards, boxes and platters have become one of the most talked-about trends in food service, and Graze Craze is bringing this premium, shareable concept to England for the first time. Founded in the United States in 2020 and now operating from more than 100 locations across the US, France and Australia, the brand is preparing to recruit its first wave of English franchisees, offering early movers the pick of prime protected territories.
Franchise · Food & Catering
Graze Craze Franchise
Charcuterie and grazing boards franchise launching in England with 190 protected territories
What you need to get started
Total investment
The indicative amount to open, as stated by the franchisor.
Personal contribution
The amount you put in yourself to get started.
What it's about
- Founded
- 2020
- Locations
- 100
- Type of business
- Charcuterie and grazing boards retail and catering franchise
- Company
- Graze Craze (United Franchise Group)
Fact sheet
Inside Graze Craze
The right questions before you start
The concept at a glance
Graze Craze specialises in handcrafted charcuterie boards, grazing boxes, cups and tables designed for everyday treats, gifting, celebrations, corporate functions and catering. Every order is assembled to order rather than cooked, which means franchisees operate from a compact retail unit without the need for a commercial kitchen. This keeps fit-out costs and day-to-day running simpler than a traditional food outlet, while still allowing multiple income streams from a single site: walk-in and online retail sales, corporate gifting accounts and event catering.
Why join this franchise?
Backed by United Franchise Group, an organisation with around four decades of franchising experience, Graze Craze combines a proven international system with a brand that stands out for its presentation and creativity. Reasons to consider this opportunity include:
- First-mover advantage, with 190 protected territories available across England before wider rollout
- A low-overhead business model with no chefs or kitchen required
- Three complementary revenue channels from one small unit — retail, corporate gifting and event catering
- A scalable model suited to single or multi-unit ownership
- Comprehensive training and ongoing support from a dedicated UK Master Franchisor
Who they're looking for
Graze Craze is deliberately open to a broad range of candidates. No culinary or food industry background is required, as full training is provided from day one. The brand is particularly interested in:
- Career-changers moving into their first business venture
- Individuals with retail, hospitality, service or corporate management experience
- Established local entrepreneurs looking to diversify
- Multi-unit investors seeking a scalable, multi-territory opportunity
What matters most is drive, ambition and strong people skills, together with a genuine enthusiasm for great food and hospitality, a commitment to representing the brand well, and a willingness to be actively involved — whether running the unit hands-on or overseeing it through a trusted manager.
Requirements and investment
Prospective franchisees should be prepared for a personal contribution in the region of £45,000 to £57,500, with total investment to launch — including the initial franchise fee of £35,000 — estimated at between £180,000 and £230,000. This covers fit-out, initial stock, training and launch support. In return, franchisees receive assistance with site selection, lease negotiation, marketing, supplier relationships and access to financing, alongside continuous guidance from the Master Franchisor.
Key facts
- Year founded: 2020
- Locations worldwide: 100+
- Protected territories in England: 190
- Franchise fee: £35,000
- Personal contribution: £45,000–£57,500
- Total investment: £180,000–£230,000
Graze Craze is entering the English market at a formative stage, giving founding franchisees a rare chance to secure territory in a rapidly growing category. If you're ready to explore becoming part of this premium grazing brand, request further information today to find out more about the opportunity and next steps.
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Sources and data verification
The figures on this page come from the following sources:
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Graze Craze
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Graze Craze
Investment £180,000 to £230,000