Fat Phill's has quickly become one of the most talked-about names in the UK's quick-service restaurant scene. Born in 2021, the smash burger brand has built a loyal, socially-engaged customer base and is now looking for ambitious entrepreneurs to help take it into its next phase of growth.
Franchise · Food & Catering
Fat Phill’s Franchise
Smash burgers and cheesesteaks across high street, kiosk and drive-thru
£75,000
personal capital
£150kk
investment
27
UK locations
How much does a Fat Phill’s franchise cost?
Personal capital
Own funds required to complete the financing
£75,000
Total investment
Estimated total budget for the opening
£150,000
Locations in the country
27
Figures declared by the franchisor — sources and verification date at the bottom of the page.
What it's about
- Founded
- 2021
- Locations
- 27
- Type of business
- Smash burger quick-service restaurant franchise
- Company
- Fat Phill's
Fact sheet
Inside Fat Phill’s
The right questions before you start
The concept at a glance
Fat Phill's specialises in bold, visually striking smash burgers, alongside Philly cheesesteaks, chicken tenders, indulgent milkshakes and loaded fries. Backed by founders with over two decades of culinary experience, the brand has built its reputation on fresh, never-frozen produce and a menu designed to travel well across dine-in, takeaway and delivery channels. The format is flexible, having already proven itself on high streets, in shopping centres, at kiosks and via drive-thru sites.
Why join this franchise?
The UK burger market is booming, valued at around £5 billion in 2022 and forecast to grow by 26% by 2027. Fat Phill's is positioned to capture a share of this growth thanks to its strong brand identity, halal-inclusive menu and delivery-friendly operations. Franchisees benefit from:
- A proven, multi-format business model with consistent EBITDA margins
- Support across site selection, marketing and day-to-day operations
- A young, digitally engaged customer base and strong social media appeal
- An expanding network with ambitious growth plans, targeting over 30 locations by the end of 2026
The brand's combination of authenticity, innovation and operational rigour makes it an attractive proposition for entrepreneurs who want to be part of a fast-moving, future-facing food concept rather than a legacy format.
Who they're looking for
Fat Phill's is seeking franchisees with genuine leadership qualities and solid operational management experience. Ideal candidates should show:
- An entrepreneurial mindset focused on measurable business growth
- A real passion for quality quick-service food and customer experience
- The ability to build, motivate and manage teams effectively
- An openness to innovation, modern food trends and social media culture
- A willingness to operate within a structured, well-supported franchise system
The average age of current franchisees sits around 35, reflecting the brand's appeal to a newer generation of hospitality entrepreneurs.
Requirements and investment
Prospective franchisees should be able to demonstrate a personal contribution (liquid capital) of around £75,000, with total investment to launch a Fat Phill's site, including the initial franchise fee of £10,000, coming to approximately £150,000. This covers fit-out, equipment and the resources needed to open in line with the brand's established formats. Given the range of site types available — high street, mall, kiosk and drive-thru — investment levels may vary depending on the format chosen and location.
Key facts
- Year founded: 2021
- Number of locations: 27
- Average annual turnover per site: £1,000,000
- Franchise fee: £10,000
- Total investment: £150,000
- Personal contribution required: £75,000
If you're ready to bring a distinctive, fast-growing smash burger concept to your local market, now is the moment to find out more. Request information today to discover how you could become a Fat Phill's franchisee.
How much does a Fat Phill's franchise cost?
A personal contribution of around £75,000 is expected, with a total investment of roughly £150,000 to open a site, including the £10,000 franchise fee. The budget takes in the fit-out, the kit and what is needed to trade from day one. Costs vary with the format and location chosen; average turnover per site is reported at £1,000,000.
What formats are available with Fat Phill's?
The concept has already been proven on high streets, inside shopping centres, as a kiosk and in drive-thru sites. The menu is built to work equally well for eating in, taking away and delivery, which gives the format unusual flexibility on property.
How many Fat Phill's restaurants are there?
Twenty-seven sites are trading, the brand having launched in 2021. Its stated ambition is to be past 30 locations before 2026 closes, and current franchisees average around 35 years old.
What are the requirements to become a Fat Phill's franchisee?
The brand looks for genuine leadership and solid operational management experience. Candidates should be growth-minded, passionate about quality quick-service food, capable of building and motivating teams, open to food trends and social media, and content to work inside a structured, supported system.
What is on the menu and why the burger market?
Alongside the smash burgers sit Philly cheesesteaks, chicken tenders, loaded fries and milkshakes, all made with fresh, never-frozen produce and a halal-inclusive approach. The UK burger market was valued at some £5 billion in 2022 and is forecast to grow 26% by 2027.
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Fat Phill’s
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Fat Phill’s
Investment £150,000