If you already run a restaurant, takeaway or dark kitchen and want to squeeze more revenue from the kitchen you already have, Dish'd offers a low-risk way to do exactly that. This fast-growing UK franchise turns spare cooking capacity into extra sales by layering proven, delivery-only "virtual brands" onto your existing operation — no new premises, no dining room, and minimal upfront disruption.
Franchise · Food & Catering
Dish’d Franchise
Delivery-only virtual brands added to a kitchen you already run
£15,000
personal capital
£19kk
investment
70
UK locations
How much does a Dish’d franchise cost?
Personal capital
Own funds required to complete the financing
£15,000
Total investment
Estimated total budget for the opening
£19,000
Locations in the country
70
Figures declared by the franchisor — sources and verification date at the bottom of the page.
What it's about
- Founded
- 2023
- Locations
- 70
- Type of business
- Virtual brands / delivery-only food franchise
- Company
- Dish'd
Fact sheet
Inside Dish’d
The right questions before you start
The concept at a glance
Launched in 2023, Dish'd was built around a simple observation: many food businesses have unused kitchen capacity, while delivery platforms such as Deliveroo and UberEats continue to grow at pace. Dish'd bridges that gap by licensing a portfolio of ready-made virtual brands — including Eugreeka!, Leb + Nom and Wingology — to independent operators who can run them alongside their own brand, using the same kitchen, staff and equipment. Each virtual brand comes with its own menu, branding, marketing support and delivery app integration, allowing partners to start trading quickly without the cost of a physical refit.
Why join this franchise?
Dish'd has expanded rapidly, reaching 70 partner kitchens across the UK in a short space of time, supported by an experienced central team. The appeal lies in its efficiency: rather than opening a brand-new site, franchisees add a proven concept to a kitchen they already operate. Key strengths of the model include:
- Low-risk, affordable entry: minimal upfront investment compared with a traditional restaurant launch
- No dine-in space needed: brands are designed purely for delivery
- Proven performance: brands built specifically to perform well on delivery platforms
- Room to scale: many partners run multiple Dish'd brands, adding revenue streams as their business grows
The wider sector backdrop is favourable too. Online food ordering continues to climb, driven by convenience and the reach of major delivery platforms, while virtual brands allow menus to be refreshed quickly in response to changing customer tastes — offering long-term relevance for operators willing to embrace the model.
Who they're looking for
Dish'd is looking for quality-focused, hands-on owner-operators — typically existing restaurant, takeaway or dark kitchen operators who already understand food standards, consistency and customer satisfaction. No previous franchising experience is required, but applicants should be disciplined, willing to follow established systems, and genuinely committed to delivering a high-quality product on every order. Dish'd particularly values long-term partners interested in growing with the network, and many existing partners already operate more than one location.
Requirements and investment
To join the network, franchisees are expected to have liquid capital of around £15,000, with a total investment (including the franchise fee) of approximately £19,000 — a relatively modest entry point reflecting the fact that no new premises or major refit is required. The franchise fee itself is around £4,000. Ongoing support covers menus, marketing and delivery app management, helping partners get trading quickly and efficiently.
Key facts
- Year founded: 2023
- Number of locations: 70 partner kitchens across the UK
- Average annual turnover: £400,000
- Franchise fee: £4,000
- Average franchisee age: 40 years
Dish'd represents a genuinely modern, low-overhead route into food franchising, built for operators who already have a working kitchen and want to make the most of it. If you're an existing food business owner looking to boost sales and profitability without the cost and risk of opening a new site, request further information today to find out how becoming a Dish'd franchisee could work for you.
How much does a Dish'd franchise cost?
Franchisees are expected to have around £15,000 of liquid capital, with a total investment of roughly £19,000 including the franchise fee of about £4,000. The entry point is low because no new premises and no major refit are needed: the brands run from a kitchen you already operate.
Which virtual brands does Dish'd offer?
The portfolio includes Eugreeka!, Leb + Nom and Wingology. Each arrives as a package: menu, brand identity, marketing help and the plumbing into Deliveroo, UberEats and similar apps, so a partner kitchen can begin trading quickly without a physical fit-out.
Who can become a Dish'd partner?
The network targets quality-focused owner-operators already running a takeaway, restaurant or dark kitchen, who know what consistent food standards mean. No previous franchising experience is needed, but partners must follow the established systems. Many already operate more than one site.
How many Dish'd kitchens are there?
There are 70 partner kitchens across the UK, a network built up since the brand launched in 2023. Average annual turnover is reported at £400,000 and the average partner is 40 years old.
What support does Dish'd give its partners?
Ongoing assistance covers the menus, the marketing and the management of the delivery apps, which lets operators get trading quickly. Menus can also be refreshed as customer tastes shift, one of the practical advantages of a delivery-only brand.
Sources and data verification
The figures on this page come from the following sources:
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