Molly Maid is one of the most recognized names in residential cleaning services in the United States, built on a franchise model where owners run teams rather than clean homes themselves. For entrepreneurs looking at the home-services sector, this brand offers an established system backed by one of the largest service franchisors in the country.
Franchise · B2C Services
Molly Maid Franchise
A recognized home cleaning brand run through teams, not solo cleaning shifts.
How much does a Molly Maid franchise cost?
Franchise fee
Amount paid when signing the contract
Personal capital
Own funds required to complete the financing
Total investment
Estimated total budget for the opening
Ongoing royalty
Advertising royalty
Locations in the U.S.
Figures declared by the franchisor — sources and verification date at the bottom of the page.
What it's about
- Founded
- 1979
- Units in the market
- 243
- Locations
- 243
- Type of business
- Residential and commercial cleaning services (executive ownership model)
- Company
- Molly Maid SPV LLC (Neighborly)
Fact sheet
The right questions before you start
Why Molly Maid stands out among cleaning franchises
Joining a brand under the Neighborly umbrella gives franchise owners access to shared resources that a standalone cleaning business would not have. Through the ProTradeNet purchasing program, Molly Maid owners can tap into discounts and rebates from more than 250 preferred vendors, which reportedly generated a collective $8.3 million in rebates for Neighborly franchise owners in 2025. The brand also benefits from decades of operating history and membership in the International Franchise Association, signaling adherence to established industry standards.
Reported unit counts vary by source and year, ranging from just over 240 to nearly 480 locations in the U.S. depending on when the data was collected, which suggests the network has gone through some contraction in certain recent reporting periods. Prospective franchisees should request the current Franchise Disclosure Document (FDD) to confirm the most up-to-date unit count before evaluating territory availability.
Who makes a strong Molly Maid franchise candidate
Molly Maid does not require applicants to have previous cleaning industry experience. Instead, the brand looks for candidates with backgrounds in sales, operations, or team management, since the role centers on building and leading a crew rather than performing the service personally. Strong communication skills, comfort with recruiting and retaining staff, and a results-driven mindset toward customer service and local marketing are considered valuable traits for this type of executive-ownership opportunity.
Investment levels, fees, and royalty structure
According to disclosures gathered from Neighborly and franchise industry publications, the initial franchise fee for Molly Maid is $14,900, with a reported 20% discount available to qualifying veterans. Total initial investment estimates differ somewhat by source and FDD year, generally falling in a range from roughly $133,700 to $203,950, with one brand press release citing an average startup cost of approximately $165,000.
Financial qualification benchmarks commonly cited include a minimum liquid capital requirement of around $65,000 and a minimum net worth of $250,000, though these figures can shift depending on the specific FDD year referenced. Ongoing fees include a tiered royalty reportedly ranging from 3.0% to 6.5% of gross revenue, plus an advertising fund contribution of about 2.0% of gross revenue. Candidates should confirm exact current figures directly with the franchisor, since published numbers vary across sources and years.
How much does it cost to open a Molly Maid franchise?
How does the Molly Maid franchise business model work?
What requirements do I need to meet to become a Molly Maid franchisee?
What training and support does Molly Maid provide to franchisees?
How many Molly Maid locations are there in the United States?
Sources and data verification
The figures on this page come from the following sources:
- Molly Maid official site - Brand Entity page (2025)
- Molly Maid official press release - Long Island expansion (2025)
- Neighborly official franchise portal - Molly Maid (2025)
- Franchise Business Review - Molly Maid profile (2025)
- Entrepreneur - Molly Maid franchise directory (2022)
- Wikipedia - Molly Maid
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