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Franchise · B2C Services

Molly Maid Franchise

A recognized home cleaning brand run through teams, not solo cleaning shifts.

$14,900
franchise fee
$65,000
personal capital
USD 134k – 204kk
investment
243
U.S. locations

How much does a Molly Maid franchise cost?

Franchise fee

Amount paid when signing the contract

$14,900

Personal capital

Own funds required to complete the financing

$65,000

Total investment

Estimated total budget for the opening

$133,700 – $203,950

Ongoing royalty

6.5%

Advertising royalty

2%

Locations in the U.S.

243

Figures declared by the franchisor — sources and verification date at the bottom of the page.

What it's about

Molly Maid is one of the most recognized names in residential cleaning services in the United States, built on a franchise model where owners run teams rather than clean homes themselves. For entrepreneurs looking at the home-services sector, this brand offers an established system backed by one of the largest service franchisors in the country.

Fact sheet

Founded
1979
Units in the market
243
Locations
243
Type of business
Residential and commercial cleaning services (executive ownership model)
Company
Molly Maid SPV LLC (Neighborly)

The right questions before you start

Why Molly Maid stands out among cleaning franchises

Joining a brand under the Neighborly umbrella gives franchise owners access to shared resources that a standalone cleaning business would not have. Through the ProTradeNet purchasing program, Molly Maid owners can tap into discounts and rebates from more than 250 preferred vendors, which reportedly generated a collective $8.3 million in rebates for Neighborly franchise owners in 2025. The brand also benefits from decades of operating history and membership in the International Franchise Association, signaling adherence to established industry standards.

Reported unit counts vary by source and year, ranging from just over 240 to nearly 480 locations in the U.S. depending on when the data was collected, which suggests the network has gone through some contraction in certain recent reporting periods. Prospective franchisees should request the current Franchise Disclosure Document (FDD) to confirm the most up-to-date unit count before evaluating territory availability.

Who makes a strong Molly Maid franchise candidate

Molly Maid does not require applicants to have previous cleaning industry experience. Instead, the brand looks for candidates with backgrounds in sales, operations, or team management, since the role centers on building and leading a crew rather than performing the service personally. Strong communication skills, comfort with recruiting and retaining staff, and a results-driven mindset toward customer service and local marketing are considered valuable traits for this type of executive-ownership opportunity.

Investment levels, fees, and royalty structure

According to disclosures gathered from Neighborly and franchise industry publications, the initial franchise fee for Molly Maid is $14,900, with a reported 20% discount available to qualifying veterans. Total initial investment estimates differ somewhat by source and FDD year, generally falling in a range from roughly $133,700 to $203,950, with one brand press release citing an average startup cost of approximately $165,000.

Financial qualification benchmarks commonly cited include a minimum liquid capital requirement of around $65,000 and a minimum net worth of $250,000, though these figures can shift depending on the specific FDD year referenced. Ongoing fees include a tiered royalty reportedly ranging from 3.0% to 6.5% of gross revenue, plus an advertising fund contribution of about 2.0% of gross revenue. Candidates should confirm exact current figures directly with the franchisor, since published numbers vary across sources and years.

How much does it cost to open a Molly Maid franchise?
Reported figures vary by source and FDD year, but total initial investment is generally cited between about $133,700 and $203,950, with an initial franchise fee of $14,900 (a 20% discount is reportedly available for qualifying veterans). Exact current numbers should be confirmed directly with Molly Maid through its official Franchise Disclosure Document.
How does the Molly Maid franchise business model work?
Molly Maid uses an executive ownership model, meaning franchise owners manage teams of cleaning staff rather than performing the cleaning themselves. Services include recurring residential cleaning, move-in/move-out cleaning, and scheduled commercial cleaning for businesses, offices, and schools, operated under the Neighborly franchise platform.
What requirements do I need to meet to become a Molly Maid franchisee?
Commonly cited financial benchmarks include minimum liquid capital of around $65,000 and a net worth of roughly $250,000, though figures can vary by FDD year. No previous cleaning industry experience is required; candidates with sales, operations, or team management backgrounds are generally considered strong fits for this leadership-focused role.
What training and support does Molly Maid provide to franchisees?
Franchisees reportedly get access to initial marketing and sales training plus an ongoing business coach or consultant as the business grows. They can also use ProTradeNet, a Neighborly-wide vendor discount network covering more than 250 suppliers, which generated a reported $8.3 million in collective rebates for Neighborly owners in 2025.
How many Molly Maid locations are there in the United States?
Reported unit counts differ by source and year, ranging from around 243 locations according to a 2025 company source up to roughly 431-477 in other industry reports from different periods. Because figures vary, prospective franchisees should request the most current location count directly from Molly Maid or Neighborly.

Sources and data verification

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