Paris Baguette is bringing its French-inspired, Korean-owned bakery café concept to the UK high street, and after a strong debut with company-owned stores, it has now opened the format to franchise partners. With backing from South Korea's SPC Group and a global footprint running into the thousands of stores, this is a premium bakery brand looking for the right operators to accelerate its UK growth.
Franchise · Food & Catering
Paris Baguette UK Franchise
A premium French and Asian-inspired bakery café brand from SPC Group, now expanding UK franchising after its 2024 launch
£50,000
franchise fee
£400kk
investment
5
UK locations
How much does a Paris Baguette UK franchise cost?
Franchise fee
Amount paid when signing the contract
£50,000
Total investment
Estimated total budget for the opening
£400,000
Locations in the country
5
Figures declared by the franchisor — sources and verification date at the bottom of the page.
What it's about
- Founded
- 1988
- Units in the market
- 5
- Locations
- 5
- Type of business
- Bakery café
- Company
- SPC Group (Paris Baguette)
Fact sheet
The right questions before you start
What Paris Baguette actually sells and how the format works
Paris Baguette positions itself as a premium bakery café, blending French-style viennoiserie and bread with Asian-inspired pastries, cakes and grab-and-go options, all served in a café environment designed for both quick visits and longer stays. The brand traces its roots back to 1988 and has grown into an international operation combining directly-owned and franchised stores. In the UK, the brand launched in 2022 with company-operated sites at Battersea Power Station and Kensington High Street, before opening its first franchised store at Canary Wharf in November 2024, followed by a second franchised site at Westfield London and a third near Portobello Market.
Why the Paris Baguette opportunity is gaining attention in the UK
Globally, Paris Baguette operates a network of several thousand stores, the vast majority of which are franchised, giving the brand deep experience in supporting franchise partners at scale. In the United States, where the brand entered in 2005, it has grown to more than 250 franchised locations and was named the number one bakery franchise by Entrepreneur Magazine's Franchise 500 in 2025. The UK launch is still in its early stages, which means franchisees joining now have the chance to secure strong locations as the brand builds out its presence across Greater London and beyond. Both existing UK franchise sites are currently held by the same operator, illustrating the multi-unit potential built into the model.
Investment, fees and what it costs to open a Paris Baguette
Per the British Franchise Association, the franchise fee is £50,000 for a single unit, dropping to £40,000 per store for multi-unit developers. Total minimum investment is set at £400,000, covering site selection, fit-out, equipment, initial stock and a two-month training programme for bakers, store managers and front-of-house staff ahead of opening. Some industry directories cite a slightly higher all-in launch cost of around £450,000-plus, though this figure has not been independently confirmed via a primary source. No royalty percentage or marketing levy has been published in any of the primary or trade press sources reviewed, so this detail should be confirmed directly with the franchisor before proceeding.
How much does it cost to open a Paris Baguette franchise in the UK?
According to the British Franchise Association, the franchise fee is £50,000 for a single unit, or £40,000 per store for multi-unit developers, with a minimum total investment of £400,000 covering fit-out, equipment, stock and staff training. No royalty percentage has been published, so exact ongoing costs should be confirmed directly with the franchisor.
How does the Paris Baguette franchise format work?
Paris Baguette operates as a premium bakery café combining French-style bread and pastries with Asian-inspired baked goods, served in a café setting. The UK network launched in 2022 with company-owned stores before opening to franchisees in 2024, starting with a site at Canary Wharf, followed by Westfield London and a further opening near Portobello Market.
What does Paris Baguette look for in a franchise partner?
The British Franchise Association states Paris Baguette seeks franchisees with ambition and an entrepreneurial approach rather than mandating prior bakery experience. The tiered franchise fee, cheaper per store for multi-unit commitments, suggests the brand favours partners able to develop several locations rather than a single café.
What training and support does Paris Baguette provide to franchisees?
Franchisees receive support with site selection, construction and equipment sourcing, plus two months of dedicated training for bakers, store managers and front-of-house staff before opening. This is designed to ensure consistent product quality and service standards across both company-owned and franchised stores.
How big is the Paris Baguette network in the UK and worldwide?
As of December 2025, Paris Baguette had five stores in the UK, two company-owned and three franchised, having entered the market in 2022. Globally, the brand operates several thousand stores, the large majority under franchise, including over 250 locations in the United States alone.
Sources and data verification
The figures on this page come from the following sources:
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Paris Baguette UK
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Paris Baguette UK
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